Customers are going to your competition
In today’s world, customer habits have changed drastically. Gone are the days when people would see a sign and decide to try a restaurant on a whim. Now, most customers do their research. They “Google it,” checking menus, photos, and—most importantly—reviews before deciding.
Here’s why reviews matter: 80% of potential customers can be turned off by negative reviews, according to Forbes.
Even if your service is great, customers might choose a competitor with slightly better or more reviews.
Earlier this year, I saw this firsthand while visiting Charleston, NC. As a foodie, I wanted to try as many restaurants as possible. While we had a few spots in mind, we also made spontaneous choices—but not without checking Google reviews first. We didn’t want to waste time or money on a mediocre experience.
So, if reviews are so important, how can you encourage customers to leave them? Here are
5 simple ways to get more reviews for your business:
1. Train Your Staff to Ask
One of the easiest ways to get reviews is to ask for them. Train your servers or staff to politely encourage customers. A simple, “If you had a great experience, we’d love a review!” goes a long way.
2. Add a QR Code to the Bill
Include a survey card with a QR code in the bill folder, asking customers to leave a review. Many people may scan it and leave a review right at the table.
3. Use Review Stickers
Place stickers with a QR code near the point of sale or on your front window. For takeout or quick-service restaurants, this is a great way to catch customers as they leave.
4. Put It on the Bag
Attach flyers or stickers with a QR code to take-out bags or leftovers. It’s a friendly reminder for customers to leave a review after they’ve enjoyed your food.
5. Automate the Process
Set up an automated system that sends follow-up texts or emails to customers after they dine or order. These messages can ask for feedback and include a direct link to leave a review.
Bonus Tips for Getting Better Reviews
1. Filter Negative Feedback (Temperature gauge before asking)
You can set up a "guest survey landing page" where customers share their experience first. If it’s positive, they’re directed to Google. If it’s negative, the feedback goes straight to you, giving you a chance to address the issue privately.
2. Run a Contest
Encourage reviews by running a contest! For example, customers who leave a review could enter to win a gift card or dinner for two. Remember, you can’t ask for only positive reviews, but you can ask for honest feedback and reward participation.
Use Reviews to Grow Your Business
Mistakes happen, but reviews are an opportunity to improve. Look for patterns in feedback to fix issues and provide a better experience moving forward. Over time, your positive reviews will far outweigh the negative ones.
Finally, always respond to reviews professionally. Whether they’re good or bad, your responses show potential customers that you value feedback and care about their experience.
PS If you’d like help automating your review process let’s connect! I’d be happy to walk you through GetReviewAI "Three R's Frameworks" on how to make reviews work for your business.
