If you run a local business, showing up on Google is super important. Did you know 46% of all Google searches are looking for local information? That means, if people can’t find your business online, they might go to your competition instead.

Here are five simple things that might be holding your business back on Google—and how you can fix them!

1. Your Google Business Profile Isn’t Complete

The Problem:

Many businesses claim their Google Business Profile but don’t finish setting it up. If you don’t add details like your hours, photos, or services, customers might not trust your business or even find it online.

The Fix:

Fill out your profile completely! Add clear photos of your business, update your hours, and write a description about what you offer. Don’t forget to respond to customer reviews—it shows you care.

2. You’re Missing Local Keywords

The Problem:

People search for things like “pizza near me” or “best plumber in [city].” If you’re not using these kinds of keywords on your website, your business might not show up in search results.

The Fix:

Think about what your customers might type into Google to find you. Use those words on your website, in blog posts, and on your Google Business Profile. For example, if you’re a bakery in Dallas, use phrases like “fresh cupcakes in Dallas” or “Dallas bakery for events.”

3. Your Business Information Isn’t Consistent

The Problem:

If your business name, address, or phone number (NAP) is different on your website, social media, or online directories, Google might get confused. This can hurt your chances of showing up in local search results.

The Fix:

Make sure your NAP is the same everywhere online. Check sites like Yelp, Apple Maps, and your Google Business Profile to confirm everything matches.

4. You Don’t Have Links from Local Websites

The Problem:

Getting links from other websites (called backlinks) helps Google trust your business. But if your links aren’t from local sources, they might not help as much.

The Fix:

Work with other businesses in your area. You can partner for events, sponsor local activities, or ask local bloggers to write about your business. These local backlinks show Google you’re part of the community.

5. Your Website Isn’t Mobile-Friendly

The Problem:

Most people search on their phones, especially for local businesses. If your website isn’t easy to use on a phone, they might leave and go to someone else.

The Fix:

Make sure your website works well on mobile. Test it on your phone to see if it’s easy to scroll and find important info like your address or contact details. Also, make sure it loads quickly so customers don’t get frustrated.

Why Google Business Matters

Nearly 70% of consumers check Google Business Profiles before visiting a business. If yours isn’t optimized, you could be missing out on customers! By focusing on these five areas, you can help your business stand out online and bring in more customers.

And when someone is looking for your business specifically 94% look at your google reviews.

PS. If you want help with Google Business Optimization or Google Reviews let me know and i'd be happy to give you a few pointers